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Wal-Mart Tries Out a New Upscale Store

We've been watching as super stores like Wal-Mart and Costco have inched their way toward the posh. Now  Wal-Mart has taken a big step opening up a palace of luxe in Plano, Texas. The new store will offer high-end electronics,  fine jewelry and gourmet food and wine. The Houston Chronicle quotes a study that says nearly half of American families shop at Wal-Mart at least once a week. With market saturation reaching its peak, the retail giant is hoping to court the upscale consumers. The store may also help Wal-Mart land vendors who have turned their up their noses at being associated with the brand. The new store is larger than the traditional Supercenter but the exterior is two-tone brick and inside their are wood floors and wide aisles with lower shelves. And no blue smocks! The first store is located in an area where there is also a SuperTarget and a Costco giving Wal-Mart a chance to try out the concept against their biggest competition.
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